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Friday, September 15 • 16:00 - 18:00
Why do people share on Social Media: Learn about Your Audience from Numbers

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In this talk, I will discuss how posts are read and shared on social media, in particular four aspects that have been found related to readership and sharing on social media. And they are fast and slow thinking modes, emotional infusion in posts, self-image management and social connection retainment over social media. I will bring datasets collected from Facebook Pages and walk the participants through the metrics and analyses.

avatar for Sonya Song

Sonya Song

Media Researcher / data scientist, Chartbeat / Former OpenNews Fellow
Sonya Song a multi-awarded scholar studying a wide variety of media-related subjects, including media economics, media psychology, distributed content, censorship and propaganda. She is currently working at Chartbeat where she focuses on user behaviors and business models and offers... Read More →

Friday September 15, 2017 16:00 - 18:00 GMT-03
Sala de las Columnas Konex - Sarmiento 3131
  • timeSuggested 42985
  • skillsAndBackground Anyone who's interested in social media and other platforms.
  • skillsAndBackgroundLevel None
  • twitter @sonya2song
  • suggestedProfile Hacks & Journalists & Editors, Social Data Activists, Entrepreneurs
  • requirements None.
  • expectedOutcome Social media have become important platforms for individuals and organizations to raise their voices and increase their civic impact among the public. As large as social media audiences are, however, little has been taught or learned about how to obtain these goals in a systematic way. That’s why I’m eager to share my research about social media and their users, so that we can share knowledge more effectively through these platforms.
  • Have you been in the Buenos Aire yes
  • Do you participate in any commun yes
  • Tell us which is the community t OpenNews / Mozilla
  • creator name Sonya Song
  • creator email sonya@chartbeat.com