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Friday, September 15 • 14:00 - 16:00
Taking advantage of major news events to maximize readership

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What do reader trends during the 2016 U.S. election, Brexit vote, and 2015 Paris attacks tell us about how audiences tend to consume content during major breaking news events? Breaking news, and the days surrounding it, provide a great opportunity to convert a likely surge of new visitors into loyal readers and subscribers. While search, direct, and social traffic each play a part in audience building, it’s critical to understand when they’re most effectively used throughout event coverage to know when to deploy your resources and capitalize on that momentum. This session will offer insights into consumption patterns and reader behavior during major news events, and provide attendees with actionable tips on what to do to maximize that traffic


Ani Shahinyan

Product, Chartbeat
Ani is a member of the product team at Chartbeat, building tools for 50,000 of the world's top media properties in over 60 countries. Having transitioned from working closely with Chartbeat partners through on-boarding and product education, Ani brings user-first research and development... Read More →

Friday September 15, 2017 14:00 - 16:00 GMT-03
Sala de las Columnas Konex - Sarmiento 3131
  • timeSuggested 42976
  • skillsAndBackground Editorial employees who are looking to incorporate data-driven decisions into their daily workflows. No prior analytics knowledge necessary.
  • skillsAndBackgroundLevel Middle
  • suggestedProfile Hacks & Journalists & Editors
  • requirements Tables for a group exercise, a large screen for presenting, internet access
  • expectedOutcome What's the expected result of the workshop, and how can you continue developing it at the hackathon. If you could not imagine how or do not find chances to do so, write it here too.
  • Have you been in the Buenos Aire yes
  • Do you participate in any commun yes
  • Tell us which is the community t Chartbeat has attended Hacks/Hackers as well as SRCCON.
  • creator name Ani Shahinyan
  • creator email ani@chartbeat.com