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REBOOTING JOURNALISM
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Thursday, September 14 • 16:00 - 18:00
How Scored Analytics are the Wave of the Future

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It was pretty easy to analyze content performance when you were just looking at volume-based single metrics. It became alot more difficult when it became clear that those were as outdated as the failing CPM model. As journalists were charged with producing content to assure the engagement and loyalty of their audiences, the challenge became how to measure that to determine which content was achieving its goals. This required taking a large number of social signals, and making sense of them with a Scored Analytic that could be acted upon. This is what Content Insights has done.
Speakers
avatar for John Reichertz

John Reichertz

SVP, Content Insights
Journalist and media executive dedicated to the idea that news has value, and great news has great value. Looking for ways to unlock the value of news, and reaffirm the importance of quality news. In recent years has worked with cutting-edge digital companies in the area of digital... Read More →

Thursday September 14, 2017 16:00 - 18:00 GMT-03
Gran Sala Konex - Sarmiento 3131
  Lightning Talk
  • twitter @JohnReichertz
  • expectedOutcome Scored Analytics is finally giving quality content a fighting chance to compete with pageview crack - clic bait - that over recent years has generated a large number of pageviews, but shallow, non-addictive ones. Journalists need to know whether their stories were read, how much of the story was read, how much time was spent, whether people came back to read them again, whether people shared their stories, whether they commented on them. Scored Analytics is putting quality journalism front and center as key to the editorial business models of the future.
  • Have you been in the Buenos Aire yes
  • Do you participate in any commun no
  • relatedUrl www.contentinsights.om
  • whereYouLive Buenos Aires
  • checkInDay 42989
  • checkOutDay 42996
  • cityOfOrigin Buenos Aires

Attendees (22)