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Wednesday, September 13 • 13:00 - 15:00
Content Insights - Editorial Analytics

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avatar for John Reichertz

John Reichertz

SVP, Content Insights
Journalist and media executive dedicated to the idea that news has value, and great news has great value. Looking for ways to unlock the value of news, and reaffirm the importance of quality news. In recent years has worked with cutting-edge digital companies in the area of digital... Read More →

Wednesday September 13, 2017 13:00 - 15:00 GMT-03
Sala de las Columnas Konex - Sarmiento 3131
  Media Fair
  • twitter @JohnReichertz
  • whereYouLive Buenos Aires
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  • MF url www.contentinsights.com
  • MF terms conditions true
  • MF logo drive.google.com/a/content360.co/file/d/0B93tHz91tDsoUXNSemR0TFVydDg/view?usp=sharing
  • MF description The Content Insights service speaks primarily to the quality of the interaction between the digital audience and content, relegating volume to a supporting role in most business models. It does so by using an algorithm to look at the distinct attributes of the interaction between the audience and content, particularly those related to engagement, loyalty and exposure. The algorithm lets journalists know how their content is performing, slicing the results by author, topic, sections, article and source of traffic. The service is substantially different in its focus due to its strategic focus, looking at content behavior in context as opposed to real-time.