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Tuesday, August 15 • 10:00 - 12:00
Content Insights - Editorial Analytics

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Tuesday August 15, 2017 10:00 - 12:00
  • twitter @JohnReichertz
  • whereYouLive Buenos Aires
  • checkInDay 11/09/2017
  • checkOutDay 18/09/2017
  • cityOfOrigin Buenos Aires
  • Have you been to Media Party bef yes
  • MF url http://www.contentinsights.com
  • MF terms conditions true
  • MF logo https://drive.google.com/a/content360.co/file/d/0B93tHz91tDsoUXNSemR0TFVydDg/view?usp=sharing
  • MF description The Content Insights service speaks primarily to the quality of the interaction between the digital audience and content, relegating volume to a supporting role in most business models. It does so by using an algorithm to look at the distinct attributes of the interaction between the audience and content, particularly those related to engagement, loyalty and exposure. The algorithm lets journalists know how their content is performing, slicing the results by author, topic, sections, article and source of traffic. The service is substantially different in its focus due to its strategic focus, looking at content behavior in context as opposed to real-time.

Attendees (3)