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Tuesday, August 15 • 10:00 - 12:00
Using storytelling techniques and experts to engage your audience OR The antidote to 'alternative' facts

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It’s getting more difficult for reporters and storytellers to get the attention of audiences. The evidence suggests readers are more interested in narratives than facts, they prefer the views of ‘people like me’ to those of experts. This results in them choosing not to vaccinate their children, or argue the moon landing was a hoax. Bombarding people with more facts doesn’t work to change their mind, particularly if they see those with the facts as part of a ‘cultural elite’. This session will ask participants to consider how they currently tell stories, and include experts in their storytelling. By telling stories in more innovative ways, we can engage audiences, help counter the death of expertise, and restore some of the trust that has been eroded in media. The sessions will start with a discussion on basic storytelling techniques, cover some examples that have worked from The Conversation and other media organisations, and finish with a design thinking based brainstorming session on innovative ways to engage audiences. This could lead to a hackathon entry on new storytelling formats.

Tuesday August 15, 2017 10:00 - 12:00
  • timeSuggested 2 hours
  • skillsAndBackground Experience as a reporter would be helpful
  • skillsAndBackgroundLevel Low
  • twitter @charispalmer
  • suggestedProfile Hacks & Journalists & Editors, Social Data Activists, Entrepreneurs
  • requirements Whiteboard, paper, pens
  • expectedOutcome Participants should go away with new ideas on how to tell stories to engage audiences, a knowledge of storytelling techniques and an understanding of how best to use experts in their articles or data journalism.
  • Have you been in the Buenos Aire yes
  • Do you participate in any commun yes
  • Tell us which is the community t Meetups on journalism